Viral content = shareable content. And if you’re working on improving your company’s awareness, going viral can easily boost your brand visibility. But how can one create viral content? According to Social Pilot, visual content is more than 40 times more likely to get shared on social media, and with the millions of selfies posted every day, what better wagon is there to jump on than branding those selfies?
Photo booths, like all other technology, are rapidly evolving and the things they can do are astounding! Rivertown Photo Booth’s Party Pro Booth, for example, is our most advanced social media genius with the capability to not only take awesome photos, GIFs, Boomerangs, and more, but gather valuable information from visitors and convert them into promising leads.
Let’s go through the journey of a consumer visiting your event – for this example, a trade show. The inviting screen of the photo booth bring them over to check it out and take a fun photo of themselves. They can capture a Boomerang, a GIF, or just a still photo with which we have created a beautiful design with your brand on it. They can apply some filters, and send the photo to themselves so they can share it.
This is the point where fun, interactive marketing presents an opportunity.
- Emailing/Texting their photo to themselves: To retrieve their photo, they must enter in their phone number or email so we can send them a download link. Now you have that person’s contact information with which you can reach out to them.
- They share that branded photo to their social media: Their face. Your logo. Consumers share their snapshot taken in our booth with your logo on it to all of their friends and family.
- Gather information from your customers: With our booth’s unique survey functions, you can ask a few questions onsite to analyze how your customers perceive your event, where they’re from, or if they plan on returning to your event/location.
If you would like to have a photo booth activation at your next event, contact Rivertown Photo Booths today and let’s get started on something amazing!